Google “Mobilegeddon:” If your website is not mobile-friendly, Google’s search rankings will punish it.
Don't panic, but do test and prepare. See updated info. Google stands as the gatekeeper of the Internet. Their ranking algorithms, which determine which websites come up where in their [...]
You have specialized knowledge. Could you market yourself as a guru? A brand new .guru domain just opened up for pre-registration. If you're a foodie, how about a owning a website domain that ends in [...]
Savvy U.Va. grad John Freeman manages social media and online marketing for the Charlottesville Albemarle Convention and Visitor Bureau. Since 2010, and with a minimal budget and staff resources, he has taken the Experience Charlottesville [...]
I just discovered a neat way to embed individual Instagram photos and videos like this one from the most awesome paperfashion on your website. This one is from paperfashion. (Hit the arrow to play the video). [...]
Check out this 15-second video lululemon just launched on Instagram for a community event called #SeaWheeze. The video is polished yet simple and the soundtrack really makes it work. (Hit the arrow to play it.) Augmenting the in-app [...]
Here's how to keep it straight: Outbound is out, inbound is in. Pretty much. Outbound marketing is what we all grew up on: radio, TV, newspaper and magazine advertising, direct mail, billboards, telemarketing and, recently, email [...]